Ways to keep Your Website Up-to-date...All by Yourself!By Rediffmail Pro Team | February 20, 2013
Sometime this year, the word ‘digital’ will get knocked off from the term ‘digital marketing’. It’s not just a fashionable term for corporate bigwigs and consultants to drop at conferences in five star hotels anymore. It’s an integral part of marketing. For starters, if you run a cake shop in suburban Mumbai, it’s coming sooner than you expect to your 250 square feet outlet. And if creating a website is just another item on your list of tasks to grow your business, think again. It’s not enough to buy a domain and get a web developer to make a flashy website for you.
In 2013, your website is already the most important source for potential customers to find out about your products and services, the one thing that makes you stand-out from competition and what new you have to offer. Incidentally, using the internet is the most efficient channel to acquire new customers and to retain existing ones. To make the most of your online efforts, it’s prudent that you keep your website up-to-date. I will tell you how to do this, without breaking the bank.
Start with a short description of your business and that unique advantage that is at the heart of it. e.g. You could be making plum cakes made from grape wine, made in-house using a 100 year old recipe that has been handed down from your great grand-mother to your mother and to you.
Alternately you can write on the challenges faced by bakers in getting the right flavor using different ingredients. Think of as many things to write about your business and the industry – in this case, plum cakes made of wine. You can put up articles on different types of cakes, which includes information on plum cake made from wine. You could even add articles on various topping that go with these cakes and ways to decorate them using sugar and cherries.
If writing an article challenges you, get a professional copy writer to do that for your business.
Videos and pictures:
You might even want to shoot a 3 minute video of your baking area, showcasing the special equipment you use. This will thrill your users, especially female customers who would like to see what appliances you use. Also, it’s a great way of showing how hygienic and well maintained your kitchen is. You can also shoot a 1 minute video on how to make topping cream from sugar. Now, that’s not giving away anything from your skills, but it will make sure that the viewers will come back to your website, often to see what more you have to tell.
Add Links from other sites:
Social Media sharing tools:
Email address and contact:
Please avoid using a free webmail address. If you are using one, you might want to check out affordable email solutions from internet portals like Rediff, Google and Yahoo.
Website accessible across devices:
So it’s all about choosing the right website template which you can manage on your own. Getting a web developer to make a website for you can cost a bomb. And yet, you may end up with a flashy website that you are not able to make any changes to.
Where will you find a good website solution? If you look around, you may find many alternatives. There is the generic Word Press blogging platform. However you will have to find a web host and buy a domain name separately. Linking it is another task and you might need some help with it. Then there’s Google’s India Get Your Business Online service. However, the service is free for the first year, post which you have to pay for it. Recently Rediff.com has launched Rediffmail PRO which is a business email solution that provides business email ids on your own domain for as little as Rs.799 per year, and you get a free domain, a free website and a mobile application for checking the mail online. There are also other options like GoDaddy and Net4. You could check out all these options and select the one that suits you the best. When you have created the website, do drop me a line. I would love to hear about your business.