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Website

By Rediffmail Pro Team | 
Create Free Website

Sometime this year, the word ‘digital’ will get knocked off from the term ‘digital marketing’. It’s not just a fashionable term for corporate bigwigs and consultants to drop at conferences in five star hotels anymore. It’s an integral part of marketing. For starters, if you run a cake shop in suburban Mumbai, it’s coming sooner than you expect to your 250 square feet outlet. And if creating a website is just another item on your list of tasks to grow your business, think again. It’s not enough to buy a domain and get a web developer to make a flashy website for you.

In 2013, your website is already the most important source for potential customers to find out about your products and services, the one thing that makes you stand-out from competition and what new you have to offer. Incidentally, using the internet is the most efficient channel to acquire new customers and to retain existing ones. To make the most of your online efforts, it’s prudent that you keep your website up-to-date. I will tell you how to do this, without breaking the bank.


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